Chapter 2: Strategic Plannning for Competitive Advantage

 

 

 

Burt’s bees plans development to cross the brand’s social and environmental beginning to remake itself. In 2020, Burt’s bees would get goals and items to enlarge engagement to healthy bees. Its brand against a scene of warning diminished in the bee population. Its brand could image future plans for community outreach. Charitable giving and responsible sourcing could support these important warned pollinators.

Burt’s bees can have many efforts to great investments in honey research. Burt’s bees has sustainable agriculture to bring together to improve in sourcing and traceability.

Burt’s bees increased the implements with new goals. Their products cross to supply chains and contract making, and water usage. Burt’s bees’ brand sets both short-term goals and longer-terms desires in all focus areas. Burt’s bees has more broad activities from source to management.

Burt’s bees has “Great Good Foundation “funding toward strategic programs. It has points of human and honey bees health in multiple its investment. Until 2020, the brands plan to register ten thousand pollinator forage sites through its outreach programs.

Ch. 1 – Overview of Marketing (Brief History and Mission Statement)

Burt’s bees is a personal care product secondary of Clorox company in the United State. It describes as an “Earth friendly, Natural Personal Care Company”. Burt’s bees is making products for personal care, health, beauty, and personal hygiene. In 2007, Burt’s bees made over one hundred ninety-seven products for face and body skin  

care, lip care, hair care, baby care, men’s beautifying, and outdoor medication. They distributed about thirty thousand retail outlets, including grocery stores and drug stores. The chains were crossed the United States, United Kingdom, Ireland, Canada, Hong Kong, and Taiwan from their headquarters in Durham, North Carolina.

 

Beginning 1980s in Maine, the business began with co-founder Roxanne Quimby started to make candles that are from Burt Shavitz’s leftover beeswax. They paid attention to bring successful quality and led to the bottling and selling of honey. They are a practice that slowly decreased as the company changed. Finally, other products are using honey and bees wax, including edible spreads and furniture polish. They were sold before moving into the personal care line.  

 

Burt’s bees makes their products with natural components. They are using minimal processing, such as distillation, condensation, extraction, steamed distillation, pressure cooking and hydrolysis to keep pureness. Every product has a “natural bar” which gives a percentage of natural components in this product. This product offers with detail components to describe.