Chapter 7 – business marketing

 

Burt’s Bees crosses many natural personal care categories in its business marketing. Burt’s Bees has own business marketing on the Internet to exchange of goods with customers. Burt’s Bees offers service information on the Internet and social media, such as telling about company, need help, and shop. Burt’s Bees uses social media to create awareness and build relationships and community on the Internet. For example, when I was play one of Facebook games, I saw Burt’s Bees advertising near game screen. Burt’s Bees put advertising in social media to create marketing as trends in business-to-business electronic commerce. Burt’s Bees and Facebook build relationship on the Internet. Burt’s Bees increases important relationship marketing as business supplier use platforms. For example, Burt’s Bees has platform in Facebook, Twitter, and other social networking sites to advertise itself to business. These social networking sites let people see Burt’s Bees around and research options for all customer needs information and Burt’s Bees can show more products’ information in there. Burt’s Bees products are consumable items that do not become part of final. Burt’s Bees products have relatively short lives and are inexpensive compared to other company goods.

 

Chapter 8 – segmenting and targeting markets

Burt’s Bees has different products to market segments based on diverse consumer preferences for flavors and skin care content. There are eight aspects to produce products, including lip, hair, body, face, baby, outdoor and natural remedies, gift, and kits. Burt’s Bees needs many potential customers to make commercial sense. Burt’s Bees designed different areas skin care to take care of different age people. Markets can be segmented using a single variable. Burt’s Bees makes multiple variable segmentation to produce products. For example, face moisturizers have intense hydration day lotion, intense hydration night cream, sensitive daily moisturizing cream, sensitive night cream, natural acne solutions daily moisturizing lotion, radiance SPF 7 day lotion, radiance day cream, radiance night cream, naturally ageless diminishing day lotion, naturally ageless hydrating night cream, carrot nutritive day cream, carrot nutritive night cream. Burt’s Bees produces different skin categories that exhibit different response patterns to marketing mix. Burt’s Bees produces different face moisturizers to get benefit sought.

Burt’s Bees focus its target market as green marketing. Green marketing means that Burt’s Bees use natural things to produce products, but Burt’s Bees doesn't add any chemical things. In the USA, there are some companies like Burt’s Bees to produce natural products to join target market. Burt’s Bees uses its own undifferentiated way to create strategy. For example, Burt’s Bees showed customers where they get natural things to produce skin care products. Customers know where skin care products are from.