Chapter 7 – business marketing

 

Burt’s Bees crosses many natural personal care categories in its business marketing. Burt’s Bees has own business marketing on the Internet to exchange of goods with customers. Burt’s Bees offers service information on the Internet and social media, such as telling about company, need help, and shop. Burt’s Bees uses social media to create awareness and build relationships and community on the Internet. For example, when I was play one of Facebook games, I saw Burt’s Bees advertising near game screen. Burt’s Bees put advertising in social media to create marketing as trends in business-to-business electronic commerce. Burt’s Bees and Facebook build relationship on the Internet. Burt’s Bees increases important relationship marketing as business supplier use platforms. For example, Burt’s Bees has platform in Facebook, Twitter, and other social networking sites to advertise itself to business. These social networking sites let people see Burt’s Bees around and research options for all customer needs information and Burt’s Bees can show more products’ information in there. Burt’s Bees products are consumable items that do not become part of final. Burt’s Bees products have relatively short lives and are inexpensive compared to other company goods.