Chapter 16 - Advertising, Public Relations, and sale promotion

"What are in for customers products?"

 

Natural product, everyone loves it!

RES-Q OINTMENT can cure skin everywhere then we felt uncomfortable.

 

Burt's Bees has advertising for male and female to show their products in Chinese. However, the adverting introduced Burt's Bees products. Advertising showed to let customers know these Burt's Bees products and bring new customers in the market. Burt's Bees developed their international market that the advertising used local language to show products introduction.

Burt's Bees has an advertising in maganize.

In addition, marketing managers must decide which consumer sales promotion devices to use in a specific campaign. The methods chosen must suit the objectives to ensure success of the overall promotion plan. Thus, sale promotion can use coupon in the Internet, such as Facebook and Twitter. Burt's Bees built their public relation in the world. Burt's Bees has advertising on Facebook and Twitter. When people play Facebook and see Burt's Bees advertising. People know what Burt's Bees products and see new coupons to update. In Facebook, Burt's Bees provides coupon link to update in new coupons and let consumer to print them. People can use these coupons when they purchase Burt's Bees' products. Burt's Bees Twitter updates information to tell user company recent activities, such as update coupons in Facebook. Burt's Bees use Twitter and Facebook to improve their sale promotion as their tools.

Burt's Bees has their sale promotions, such as wholesalers and retailers. These trade sale promotions that Burt's Bees provided discount for them during a period for running products' promotion. Stores provided coupon when customers purchase Burt's Bees products.

For customer sales promotion, Burt's Bees provided outlet products in its website and free shipping over $49. In this situation, this can catch customers’ attention and let customers feel cheaper when they shopped online. Thus, Burt's Bees increased its customer sale on its own company's website.

 

chapter 14 - marketing channels and retailing

Burt’s bees has dual distribution channels in the marketing. Customers can purchase Burt’s bees’ products from Burt’s bees company website, real stores and those stores’ website. Customers can go independent pharmacies, grocery, health food stores, and gift shops. These can purchase Burt’s bees’ products like Cracker Barrel, CVS, Fred Meyer, Harris Teeter, H-E-B, Kmart, Kroger, Meijer, Publix Super Markets, Rite Aid, Safeway, SuperValu, Target, Ulta, Walgreens, Walmart, Wegmans, Whole Foods.

Burt’s bees will provide high quality, trusted, organic products. Burt’s bees products face the mass consumers for financially attainable. For example, a 99.4% Natural Acne Solutions Purifying Gel Cleanser retails for $10; a 100% Natural Honey & Shea Sugar Scrub retails for $13. Those price is inexpensive and natural products.

Chapter 6 consumer decision making

The consumers need to make decision when they buy Burt’s bees products. There are green products in Burt’s bees all the products. They write how percentage nature in their products and let consumers choose which products are better for them. In the Green Brands Survey found that the most of customers around the world are embracing environmentally responsible in companies. Customers want to purchase nature goods as a result. Consumers can increase awareness. In 2011, there are over 30% consumers’ plan to spend more on green products.

 

“To have consumers recognize Burt’s Bees for our eco-minded principles and actions is a real coup,” – Burt’s bees CEO John Replogle. Burt’s Bees are making earth friendly natural products. It is truly live their values and hug culture across their operation from their products.

 

Burt’s bees let consumers to recognize their company’s what their principle. Now, some consumers protect global climate, so they want to purchase green products and protect environment. Burt’s Bees did it in their products, so consumers chose their products. For example, Burt’s Bees achieved a 15.3% decrease in energy use, and they decreased 5.5% in non-product water use in 2008. In this example, this company showed consumers how they recycle during they produced their products. Burt’s bees made their own values at the same time they let their consumer to chose their products that is correct choice.  

chapter 5 Developing a Global Vision

Before Burt’s bees have new a product, they must keep product formula that doesn’t change anything when the company move this product’s sample to factory this process. Burt’s bees need to do this, so they need to do consistent batch testing of their factory line to confirm their product to control quality and micro-tested. After this product introduces into the market, Burt’s bees ask feedback from their consumers. The company needs to make sure the product let you become better or bring you more expectations.

 

 

Now Burt’s bees are spreading the Buzz around the world. Burt’s bees spread their natural, earth-friendly products to cross the globe. They got a good beginning and landing in some countries. Today, Burt’s bees have nineteen markets which are growing. Burt’s bees have good products that are worth sharing. Burt’s bees have commitment to social responsibility to natural beauty and sustainability. Burt’s bees’ products are shared by people in forty countries all over the world and counting, including Australia, Austria, Bosnia, Canada, Caribbean, Central America, Chile, Columbia, Croatia, Estonia, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Korea, Latvia, Lithuania, Malaysia, Mexico, Montenegro, Netherlands, New Zealand, Norway, Panama, Philippines, Portugal, Puerto Rico, Serbia, Singapore, Slovenia, Suriname, Sweden, Switzerland, Taiwan, Thailand, United Kingdom, United States.

Ch. 4 - The Marketing Environment

Burt’s bees has one hundred seventy products. These products are average 100%natural. Their products increase from the previous year. Burt’s bees has good marketing environment because they have a lot of products in some markets and drug stores, such as whole food, CVS. They sell products for natural marketing environment.

 

Burt’s bees has commitment to respond source and global supplier community. Burt’s bees has market in different areas. Burt’s bees creates a three years road map to guide of the brand. Burt’s bees is tracing, measuring and helping precedence raw material and plans to partnership a little impendent third parties. Burt’s bees verify to supply chains practices in pursuit of maximum transparency.

 

Burt’s bees met its zero waste to land fill goal in 2010. Their brand limits to waste to energy to less than 10% of total by product with the final ambition of zero. Burt’s bees committed to build green marketing environment.

Chapter 3 Ethics and Social Responsibility

Everything can be recycled in Burt’s bees’ products because it seeks for highest post- consumer recycled content. About 35% of the Burt’s bees’ brands primary packages are post- consumer recycled content. About 42% of primary packages are currently recyclable. Burt’s bees promise to reduce packaging materials about 10% and increase post-consumer recycled content and recyclable.

 

Burt’s bees help to create a world where people have the information and tools. Burt’s bees needs to make the highest ethical choices and make the best products for personal family and the environment. This commitment is not short order, but it is possible. Burt’s bees began a strong and on-going commitment to set the values and activities. Those are supported the well-being of people and Burt’s bees’ planet. Burt’s bees call it “The Great Good.”

 

Burt’s bees has real natural products. These products are good for your body and the environment. Thus, Burt’s bees has worked with other in the industry to create and adopt “The Natural Standard for Personal Care Products”. Burt’s bees ensures that products labeled “natural”.