chapter 14 - marketing channels and retailing

Burt’s bees has dual distribution channels in the marketing. Customers can purchase Burt’s bees’ products from Burt’s bees company website, real stores and those stores’ website. Customers can go independent pharmacies, grocery, health food stores, and gift shops. These can purchase Burt’s bees’ products like Cracker Barrel, CVS, Fred Meyer, Harris Teeter, H-E-B, Kmart, Kroger, Meijer, Publix Super Markets, Rite Aid, Safeway, SuperValu, Target, Ulta, Walgreens, Walmart, Wegmans, Whole Foods.

Burt’s bees will provide high quality, trusted, organic products. Burt’s bees products face the mass consumers for financially attainable. For example, a 99.4% Natural Acne Solutions Purifying Gel Cleanser retails for $10; a 100% Natural Honey & Shea Sugar Scrub retails for $13. Those price is inexpensive and natural products.