Burt's Bees

Burt's Bees

Thursday, October 31, 2013

Chapter 16 - Advertising, Public Relations, and sale promotion

"What are in for customers products?"
 
Natural product, everyone loves it!
RES-Q OINTMENT can cure skin everywhere then we felt uncomfortable.
 
Burt's Bees has advertising for male and female to show their products in Chinese. However, the adverting introduced Burt's Bees products. Advertising showed to let customers know these Burt's Bees products and bring new customers in the market. Burt's Bees developed their international market that the advertising used local language to show products introduction.
Burt's Bees has an advertising in maganize.

In addition, marketing managers must decide which consumer sales promotion devices to use in a specific campaign. The methods chosen must suit the objectives to ensure success of the overall promotion plan. Thus, sale promotion can use coupon in the Internet, such as Facebook and Twitter. Burt's Bees built their public relation in the world. Burt's Bees has advertising on Facebook and Twitter. When people play Facebook and see Burt's Bees advertising. People know what Burt's Bees products and see new coupons to update. In Facebook, Burt's Bees provides coupon link to update in new coupons and let consumer to print them. People can use these coupons when they purchase Burt's Bees' products. Burt's Bees Twitter updates information to tell user company recent activities, such as update coupons in Facebook. Burt's Bees use Twitter and Facebook to improve their sale promotion as their tools.


Burt's Bees has their sale promotions, such as wholesalers and retailers. These trade sale promotions that Burt's Bees provided discount for them during a period for running products' promotion. Stores provided coupon when customers purchase Burt's Bees products.







For customer sales promotion, Burt's Bees provided outlet products in its website and free shipping over $49. In this situation, this can catch customers’ attention and let customers feel cheaper when they shopped online. Thus, Burt's Bees increased its customer sale on its own company's website.
 

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