Ch. 4 - The Marketing Environment

Burt’s bees has one hundred seventy products. These products are average 100%natural. Their products increase from the previous year. Burt’s bees has good marketing environment because they have a lot of products in some markets and drug stores, such as whole food, CVS. They sell products for natural marketing environment.

 

Burt’s bees has commitment to respond source and global supplier community. Burt’s bees has market in different areas. Burt’s bees creates a three years road map to guide of the brand. Burt’s bees is tracing, measuring and helping precedence raw material and plans to partnership a little impendent third parties. Burt’s bees verify to supply chains practices in pursuit of maximum transparency.

 

Burt’s bees met its zero waste to land fill goal in 2010. Their brand limits to waste to energy to less than 10% of total by product with the final ambition of zero. Burt’s bees committed to build green marketing environment.