Chapter 6 consumer decision making

The consumers need to make decision when they buy Burt’s bees products. There are green products in Burt’s bees all the products. They write how percentage nature in their products and let consumers choose which products are better for them. In the Green Brands Survey found that the most of customers around the world are embracing environmentally responsible in companies. Customers want to purchase nature goods as a result. Consumers can increase awareness. In 2011, there are over 30% consumers’ plan to spend more on green products.

 

“To have consumers recognize Burt’s Bees for our eco-minded principles and actions is a real coup,” – Burt’s bees CEO John Replogle. Burt’s Bees are making earth friendly natural products. It is truly live their values and hug culture across their operation from their products.

 

Burt’s bees let consumers to recognize their company’s what their principle. Now, some consumers protect global climate, so they want to purchase green products and protect environment. Burt’s Bees did it in their products, so consumers chose their products. For example, Burt’s Bees achieved a 15.3% decrease in energy use, and they decreased 5.5% in non-product water use in 2008. In this example, this company showed consumers how they recycle during they produced their products. Burt’s bees made their own values at the same time they let their consumer to chose their products that is correct choice.