Chapter 10 – Product Concepts

Burt’s Bees products can shop online for free shipping over $40. Burt’s Bees products mix include lip color, lip care, face, body and baby. Each product item in the product mix may require a separate marketing strategy. Lip color products have lip gross, lip shimmer, lip shine, and tinted lip balm. Lip care products have beeswax lip balm, lip balm, lip treatment, tinted lip balm. Face products have facial cleansers, facial exfoliates and toners, facial moisturizers, facial treatments, facial towelettes, eye cream, men’s face and so on. Body products have body washes and soaps, body moisturizers, bath oils and bath crystals, hand care, foot care, sun care, men’s body and so on. Baby products have baby washes and soaps, baby moisturizers, diaper ointment and care, baby sun care and so on.

Burt’s Bees could give commitment to low-impact packaging. Burt’s Bees struggles for the highest post-consumer recycled content possible. There are approximate 35% of the band’s primary packaging for post-consumer recycled and 42% of primary packaging that is currently recyclable. Burt’s Bees will keep reducing total packaging materials by 10% and increasing post-consumer recycled content and recyclability.