Chapter 17 – personal selling and sales management

Following customer-centric approach, an interaction can occur through a formal or direct communication channel. Burt’s Bees has its own website, Facebook and Twitter. Using these activities, customers can request better services. Burt’s Bees also can keep relationship with customers and current transaction to let customers write feedback.

In addition, Burt’s Bees company website is based interactions are an increasingly popular touch point for customers to communicate. Customers can search local Burt’s Bees store locator through its website. Burt’s Bees has contact them information in the website, such as call them from Monday to Friday 9:00am – 6:00 pm; email them about product and company question and feedback, questions about Burtsbees.com orders, wholesale inquires; write a letter to send them.

Burt’s Bees has qualified leads. When qualifying leads online, Burt’s Bees want visitors to register, indicate the products and services what visitors are interested in. Burt’s Bees provide new company’s information to register’s email.

Moreover, Burt’s Bees offers questions to their company, product, ingredients and shopping management in the website to answer visitors. Burt’s Bees open E-business to buy, sell, market, collaborating with stores. Even though customers bought Burt’s Bees in outside stores, customers have feedback in Burt’s Bees to contact them to help Burt’s Bees manage their products.