Burt’s Bees has innovation to create new products. Burt’s Bees has commitment to create natural products defines past, present, and future. This commitment drives Burt’s Bees’ innovation process and product line. Burt’s Bees produced 25-30 new products a year since 2007. Burt’s Bees has goal to invest up to 2 percent total income into research and development.
There are twenty research and development employees to develop product innovation. They look for new elements and ways to define products. They based on three principles, including use smart and powerfully beneficial elements from nature; employ innovative technologies in natural formulations that help give premium efficacy and aesthetics; develop breakthrough products that improve the health of the hair, skin and nails.
Burt’s Bees also considered “must” sustainability in innovation operation. When products under development don’t meet Burt’s Bee’s sustainability standard, Burt’s Bees seeks solutions to improve and balance people, profit and planet.
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