Chapter 18 – Social Media and Marketing

• Burt’s Bees has Facebook, Twitter, YouTube videos, and its own website in social media. 
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• In Burt’s Bees Facebook, there are over one million to like it and two thousand people to talk about it. For example, when Burt’s Bees shared a link in the Facebook, people would recommend there and share new information in personal Facebook. In addition, Burt’s Bees’ marketer could reply information when people asked questions on the Facebook. Other people could see those questions and knew about Burt’s Bees’ products information on the Facebook. Burt’s Bees market could write their classic Lip Balm questions on the Facebook and tell people what is better for our lips’ products, such as peppermint. 
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• In Burt’s Bees Twitter, there are over two thousand to be concerned by Burt’s Bees. There are over fifty thousand to concern Burt’s Bees. Burt’s Bees could update pictures, videos, Tweets on Twitter. In Tweets, when users open the links, they could watch videos on YouTube. Twitter and YouTube are connection in Burt’s Bees’ Tweets. 
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• More people could read social media to recognize Burt’s Bees’ information and new products what they like. 
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• Social media can attract users to read company’s new updated information and let people know Burt’s Bees. 
• Moreover, people could recommend in each product in about Burt’s Bees social media. For example, Burt’s Bees has its own website and let consumers connect them and recommend products after consumers used. We can read Burt’s Bees’ consumers to use their products’ recommends in each product, such as “New Bee” wrote about orange essence facial cleanser. She wrote that she had extremely sensitive skin and turned sixty. She still broke out with most products. When she saw this product that was 100% natural, she loved the smell and tried it. She wrote capital “TRY IT, you WILL LOVE IT” in her advice. When our consumers search products and read before consumer reviewed, those consumers would build confidence to buy Burt’s Bees’ products. The reason is that social media provided much information to let consumers know Burt’s Bees.