Chapter 7 – business marketing

 

Burt’s Bees crosses many natural personal care categories in its business marketing. Burt’s Bees has own business marketing on the Internet to exchange of goods with customers. Burt’s Bees offers service information on the Internet and social media, such as telling about company, need help, and shop. Burt’s Bees uses social media to create awareness and build relationships and community on the Internet. For example, when I was play one of Facebook games, I saw Burt’s Bees advertising near game screen. Burt’s Bees put advertising in social media to create marketing as trends in business-to-business electronic commerce. Burt’s Bees and Facebook build relationship on the Internet. Burt’s Bees increases important relationship marketing as business supplier use platforms. For example, Burt’s Bees has platform in Facebook, Twitter, and other social networking sites to advertise itself to business. These social networking sites let people see Burt’s Bees around and research options for all customer needs information and Burt’s Bees can show more products’ information in there. Burt’s Bees products are consumable items that do not become part of final. Burt’s Bees products have relatively short lives and are inexpensive compared to other company goods.

 

Chapter 8 – segmenting and targeting markets

Burt’s Bees has different products to market segments based on diverse consumer preferences for flavors and skin care content. There are eight aspects to produce products, including lip, hair, body, face, baby, outdoor and natural remedies, gift, and kits. Burt’s Bees needs many potential customers to make commercial sense. Burt’s Bees designed different areas skin care to take care of different age people. Markets can be segmented using a single variable. Burt’s Bees makes multiple variable segmentation to produce products. For example, face moisturizers have intense hydration day lotion, intense hydration night cream, sensitive daily moisturizing cream, sensitive night cream, natural acne solutions daily moisturizing lotion, radiance SPF 7 day lotion, radiance day cream, radiance night cream, naturally ageless diminishing day lotion, naturally ageless hydrating night cream, carrot nutritive day cream, carrot nutritive night cream. Burt’s Bees produces different skin categories that exhibit different response patterns to marketing mix. Burt’s Bees produces different face moisturizers to get benefit sought.

Burt’s Bees focus its target market as green marketing. Green marketing means that Burt’s Bees use natural things to produce products, but Burt’s Bees doesn't add any chemical things. In the USA, there are some companies like Burt’s Bees to produce natural products to join target market. Burt’s Bees uses its own undifferentiated way to create strategy. For example, Burt’s Bees showed customers where they get natural things to produce skin care products. Customers know where skin care products are from.

chapter 11 - developing and managing products

Burt’s Bees has innovation to create new products. Burt’s Bees has commitment to create natural products defines past, present, and future. This commitment drives Burt’s Bees’ innovation process and product line. Burt’s Bees produced 25-30 new products a year since 2007. Burt’s Bees has goal to invest up to 2 percent total income into research and development.

There are twenty research and development employees to develop product innovation. They look for new elements and ways to define products. They based on three principles, including use smart and powerfully beneficial elements from nature; employ innovative technologies in natural formulations that help give premium efficacy and aesthetics; develop breakthrough products that improve the health of the hair, skin and nails.

Burt’s Bees also considered “must” sustainability in innovation operation. When products under development don’t meet Burt’s Bee’s sustainability standard, Burt’s Bees seeks solutions to improve and balance people, profit and planet.

Chapter 18 – Social Media and Marketing

• Burt’s Bees has Facebook, Twitter, YouTube videos, and its own website in social media. 
•  
• In Burt’s Bees Facebook, there are over one million to like it and two thousand people to talk about it. For example, when Burt’s Bees shared a link in the Facebook, people would recommend there and share new information in personal Facebook. In addition, Burt’s Bees’ marketer could reply information when people asked questions on the Facebook. Other people could see those questions and knew about Burt’s Bees’ products information on the Facebook. Burt’s Bees market could write their classic Lip Balm questions on the Facebook and tell people what is better for our lips’ products, such as peppermint. 
•  
• In Burt’s Bees Twitter, there are over two thousand to be concerned by Burt’s Bees. There are over fifty thousand to concern Burt’s Bees. Burt’s Bees could update pictures, videos, Tweets on Twitter. In Tweets, when users open the links, they could watch videos on YouTube. Twitter and YouTube are connection in Burt’s Bees’ Tweets. 
•  
• More people could read social media to recognize Burt’s Bees’ information and new products what they like. 
•  
• Social media can attract users to read company’s new updated information and let people know Burt’s Bees. 
• Moreover, people could recommend in each product in about Burt’s Bees social media. For example, Burt’s Bees has its own website and let consumers connect them and recommend products after consumers used. We can read Burt’s Bees’ consumers to use their products’ recommends in each product, such as “New Bee” wrote about orange essence facial cleanser. She wrote that she had extremely sensitive skin and turned sixty. She still broke out with most products. When she saw this product that was 100% natural, she loved the smell and tried it. She wrote capital “TRY IT, you WILL LOVE IT” in her advice. When our consumers search products and read before consumer reviewed, those consumers would build confidence to buy Burt’s Bees’ products. The reason is that social media provided much information to let consumers know Burt’s Bees.

Chapter 10 – Product Concepts

Burt’s Bees products can shop online for free shipping over $40. Burt’s Bees products mix include lip color, lip care, face, body and baby. Each product item in the product mix may require a separate marketing strategy. Lip color products have lip gross, lip shimmer, lip shine, and tinted lip balm. Lip care products have beeswax lip balm, lip balm, lip treatment, tinted lip balm. Face products have facial cleansers, facial exfoliates and toners, facial moisturizers, facial treatments, facial towelettes, eye cream, men’s face and so on. Body products have body washes and soaps, body moisturizers, bath oils and bath crystals, hand care, foot care, sun care, men’s body and so on. Baby products have baby washes and soaps, baby moisturizers, diaper ointment and care, baby sun care and so on.

Burt’s Bees could give commitment to low-impact packaging. Burt’s Bees struggles for the highest post-consumer recycled content possible. There are approximate 35% of the band’s primary packaging for post-consumer recycled and 42% of primary packaging that is currently recyclable. Burt’s Bees will keep reducing total packaging materials by 10% and increasing post-consumer recycled content and recyclability.

ABC Apologizes For 'Kill All the People in China' Remark on Jimmy

Chapter 17 – personal selling and sales management

Following customer-centric approach, an interaction can occur through a formal or direct communication channel. Burt’s Bees has its own website, Facebook and Twitter. Using these activities, customers can request better services. Burt’s Bees also can keep relationship with customers and current transaction to let customers write feedback.

In addition, Burt’s Bees company website is based interactions are an increasingly popular touch point for customers to communicate. Customers can search local Burt’s Bees store locator through its website. Burt’s Bees has contact them information in the website, such as call them from Monday to Friday 9:00am – 6:00 pm; email them about product and company question and feedback, questions about Burtsbees.com orders, wholesale inquires; write a letter to send them.

Burt’s Bees has qualified leads. When qualifying leads online, Burt’s Bees want visitors to register, indicate the products and services what visitors are interested in. Burt’s Bees provide new company’s information to register’s email.

Moreover, Burt’s Bees offers questions to their company, product, ingredients and shopping management in the website to answer visitors. Burt’s Bees open E-business to buy, sell, market, collaborating with stores. Even though customers bought Burt’s Bees in outside stores, customers have feedback in Burt’s Bees to contact them to help Burt’s Bees manage their products.