Chapter 7 – business marketing

 

Burt’s Bees crosses many natural personal care categories in its business marketing. Burt’s Bees has own business marketing on the Internet to exchange of goods with customers. Burt’s Bees offers service information on the Internet and social media, such as telling about company, need help, and shop. Burt’s Bees uses social media to create awareness and build relationships and community on the Internet. For example, when I was play one of Facebook games, I saw Burt’s Bees advertising near game screen. Burt’s Bees put advertising in social media to create marketing as trends in business-to-business electronic commerce. Burt’s Bees and Facebook build relationship on the Internet. Burt’s Bees increases important relationship marketing as business supplier use platforms. For example, Burt’s Bees has platform in Facebook, Twitter, and other social networking sites to advertise itself to business. These social networking sites let people see Burt’s Bees around and research options for all customer needs information and Burt’s Bees can show more products’ information in there. Burt’s Bees products are consumable items that do not become part of final. Burt’s Bees products have relatively short lives and are inexpensive compared to other company goods.

 

Chapter 8 – segmenting and targeting markets

Burt’s Bees has different products to market segments based on diverse consumer preferences for flavors and skin care content. There are eight aspects to produce products, including lip, hair, body, face, baby, outdoor and natural remedies, gift, and kits. Burt’s Bees needs many potential customers to make commercial sense. Burt’s Bees designed different areas skin care to take care of different age people. Markets can be segmented using a single variable. Burt’s Bees makes multiple variable segmentation to produce products. For example, face moisturizers have intense hydration day lotion, intense hydration night cream, sensitive daily moisturizing cream, sensitive night cream, natural acne solutions daily moisturizing lotion, radiance SPF 7 day lotion, radiance day cream, radiance night cream, naturally ageless diminishing day lotion, naturally ageless hydrating night cream, carrot nutritive day cream, carrot nutritive night cream. Burt’s Bees produces different skin categories that exhibit different response patterns to marketing mix. Burt’s Bees produces different face moisturizers to get benefit sought.

Burt’s Bees focus its target market as green marketing. Green marketing means that Burt’s Bees use natural things to produce products, but Burt’s Bees doesn't add any chemical things. In the USA, there are some companies like Burt’s Bees to produce natural products to join target market. Burt’s Bees uses its own undifferentiated way to create strategy. For example, Burt’s Bees showed customers where they get natural things to produce skin care products. Customers know where skin care products are from.

chapter 11 - developing and managing products

Burt’s Bees has innovation to create new products. Burt’s Bees has commitment to create natural products defines past, present, and future. This commitment drives Burt’s Bees’ innovation process and product line. Burt’s Bees produced 25-30 new products a year since 2007. Burt’s Bees has goal to invest up to 2 percent total income into research and development.

There are twenty research and development employees to develop product innovation. They look for new elements and ways to define products. They based on three principles, including use smart and powerfully beneficial elements from nature; employ innovative technologies in natural formulations that help give premium efficacy and aesthetics; develop breakthrough products that improve the health of the hair, skin and nails.

Burt’s Bees also considered “must” sustainability in innovation operation. When products under development don’t meet Burt’s Bee’s sustainability standard, Burt’s Bees seeks solutions to improve and balance people, profit and planet.

Chapter 18 – Social Media and Marketing

• Burt’s Bees has Facebook, Twitter, YouTube videos, and its own website in social media. 
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• In Burt’s Bees Facebook, there are over one million to like it and two thousand people to talk about it. For example, when Burt’s Bees shared a link in the Facebook, people would recommend there and share new information in personal Facebook. In addition, Burt’s Bees’ marketer could reply information when people asked questions on the Facebook. Other people could see those questions and knew about Burt’s Bees’ products information on the Facebook. Burt’s Bees market could write their classic Lip Balm questions on the Facebook and tell people what is better for our lips’ products, such as peppermint. 
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• In Burt’s Bees Twitter, there are over two thousand to be concerned by Burt’s Bees. There are over fifty thousand to concern Burt’s Bees. Burt’s Bees could update pictures, videos, Tweets on Twitter. In Tweets, when users open the links, they could watch videos on YouTube. Twitter and YouTube are connection in Burt’s Bees’ Tweets. 
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• More people could read social media to recognize Burt’s Bees’ information and new products what they like. 
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• Social media can attract users to read company’s new updated information and let people know Burt’s Bees. 
• Moreover, people could recommend in each product in about Burt’s Bees social media. For example, Burt’s Bees has its own website and let consumers connect them and recommend products after consumers used. We can read Burt’s Bees’ consumers to use their products’ recommends in each product, such as “New Bee” wrote about orange essence facial cleanser. She wrote that she had extremely sensitive skin and turned sixty. She still broke out with most products. When she saw this product that was 100% natural, she loved the smell and tried it. She wrote capital “TRY IT, you WILL LOVE IT” in her advice. When our consumers search products and read before consumer reviewed, those consumers would build confidence to buy Burt’s Bees’ products. The reason is that social media provided much information to let consumers know Burt’s Bees.

Chapter 10 – Product Concepts

Burt’s Bees products can shop online for free shipping over $40. Burt’s Bees products mix include lip color, lip care, face, body and baby. Each product item in the product mix may require a separate marketing strategy. Lip color products have lip gross, lip shimmer, lip shine, and tinted lip balm. Lip care products have beeswax lip balm, lip balm, lip treatment, tinted lip balm. Face products have facial cleansers, facial exfoliates and toners, facial moisturizers, facial treatments, facial towelettes, eye cream, men’s face and so on. Body products have body washes and soaps, body moisturizers, bath oils and bath crystals, hand care, foot care, sun care, men’s body and so on. Baby products have baby washes and soaps, baby moisturizers, diaper ointment and care, baby sun care and so on.

Burt’s Bees could give commitment to low-impact packaging. Burt’s Bees struggles for the highest post-consumer recycled content possible. There are approximate 35% of the band’s primary packaging for post-consumer recycled and 42% of primary packaging that is currently recyclable. Burt’s Bees will keep reducing total packaging materials by 10% and increasing post-consumer recycled content and recyclability.

ABC Apologizes For 'Kill All the People in China' Remark on Jimmy

Chapter 17 – personal selling and sales management

Following customer-centric approach, an interaction can occur through a formal or direct communication channel. Burt’s Bees has its own website, Facebook and Twitter. Using these activities, customers can request better services. Burt’s Bees also can keep relationship with customers and current transaction to let customers write feedback.

In addition, Burt’s Bees company website is based interactions are an increasingly popular touch point for customers to communicate. Customers can search local Burt’s Bees store locator through its website. Burt’s Bees has contact them information in the website, such as call them from Monday to Friday 9:00am – 6:00 pm; email them about product and company question and feedback, questions about Burtsbees.com orders, wholesale inquires; write a letter to send them.

Burt’s Bees has qualified leads. When qualifying leads online, Burt’s Bees want visitors to register, indicate the products and services what visitors are interested in. Burt’s Bees provide new company’s information to register’s email.

Moreover, Burt’s Bees offers questions to their company, product, ingredients and shopping management in the website to answer visitors. Burt’s Bees open E-business to buy, sell, market, collaborating with stores. Even though customers bought Burt’s Bees in outside stores, customers have feedback in Burt’s Bees to contact them to help Burt’s Bees manage their products.

 

 

Chapter 16 - Advertising, Public Relations, and sale promotion

"What are in for customers products?"

 

Natural product, everyone loves it!

RES-Q OINTMENT can cure skin everywhere then we felt uncomfortable.

 

Burt's Bees has advertising for male and female to show their products in Chinese. However, the adverting introduced Burt's Bees products. Advertising showed to let customers know these Burt's Bees products and bring new customers in the market. Burt's Bees developed their international market that the advertising used local language to show products introduction.

Burt's Bees has an advertising in maganize.

In addition, marketing managers must decide which consumer sales promotion devices to use in a specific campaign. The methods chosen must suit the objectives to ensure success of the overall promotion plan. Thus, sale promotion can use coupon in the Internet, such as Facebook and Twitter. Burt's Bees built their public relation in the world. Burt's Bees has advertising on Facebook and Twitter. When people play Facebook and see Burt's Bees advertising. People know what Burt's Bees products and see new coupons to update. In Facebook, Burt's Bees provides coupon link to update in new coupons and let consumer to print them. People can use these coupons when they purchase Burt's Bees' products. Burt's Bees Twitter updates information to tell user company recent activities, such as update coupons in Facebook. Burt's Bees use Twitter and Facebook to improve their sale promotion as their tools.

Burt's Bees has their sale promotions, such as wholesalers and retailers. These trade sale promotions that Burt's Bees provided discount for them during a period for running products' promotion. Stores provided coupon when customers purchase Burt's Bees products.

For customer sales promotion, Burt's Bees provided outlet products in its website and free shipping over $49. In this situation, this can catch customers’ attention and let customers feel cheaper when they shopped online. Thus, Burt's Bees increased its customer sale on its own company's website.

 

chapter 14 - marketing channels and retailing

Burt’s bees has dual distribution channels in the marketing. Customers can purchase Burt’s bees’ products from Burt’s bees company website, real stores and those stores’ website. Customers can go independent pharmacies, grocery, health food stores, and gift shops. These can purchase Burt’s bees’ products like Cracker Barrel, CVS, Fred Meyer, Harris Teeter, H-E-B, Kmart, Kroger, Meijer, Publix Super Markets, Rite Aid, Safeway, SuperValu, Target, Ulta, Walgreens, Walmart, Wegmans, Whole Foods.

Burt’s bees will provide high quality, trusted, organic products. Burt’s bees products face the mass consumers for financially attainable. For example, a 99.4% Natural Acne Solutions Purifying Gel Cleanser retails for $10; a 100% Natural Honey & Shea Sugar Scrub retails for $13. Those price is inexpensive and natural products.

Chapter 6 consumer decision making

The consumers need to make decision when they buy Burt’s bees products. There are green products in Burt’s bees all the products. They write how percentage nature in their products and let consumers choose which products are better for them. In the Green Brands Survey found that the most of customers around the world are embracing environmentally responsible in companies. Customers want to purchase nature goods as a result. Consumers can increase awareness. In 2011, there are over 30% consumers’ plan to spend more on green products.

 

“To have consumers recognize Burt’s Bees for our eco-minded principles and actions is a real coup,” – Burt’s bees CEO John Replogle. Burt’s Bees are making earth friendly natural products. It is truly live their values and hug culture across their operation from their products.

 

Burt’s bees let consumers to recognize their company’s what their principle. Now, some consumers protect global climate, so they want to purchase green products and protect environment. Burt’s Bees did it in their products, so consumers chose their products. For example, Burt’s Bees achieved a 15.3% decrease in energy use, and they decreased 5.5% in non-product water use in 2008. In this example, this company showed consumers how they recycle during they produced their products. Burt’s bees made their own values at the same time they let their consumer to chose their products that is correct choice.  

chapter 5 Developing a Global Vision

Before Burt’s bees have new a product, they must keep product formula that doesn’t change anything when the company move this product’s sample to factory this process. Burt’s bees need to do this, so they need to do consistent batch testing of their factory line to confirm their product to control quality and micro-tested. After this product introduces into the market, Burt’s bees ask feedback from their consumers. The company needs to make sure the product let you become better or bring you more expectations.

 

 

Now Burt’s bees are spreading the Buzz around the world. Burt’s bees spread their natural, earth-friendly products to cross the globe. They got a good beginning and landing in some countries. Today, Burt’s bees have nineteen markets which are growing. Burt’s bees have good products that are worth sharing. Burt’s bees have commitment to social responsibility to natural beauty and sustainability. Burt’s bees’ products are shared by people in forty countries all over the world and counting, including Australia, Austria, Bosnia, Canada, Caribbean, Central America, Chile, Columbia, Croatia, Estonia, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Korea, Latvia, Lithuania, Malaysia, Mexico, Montenegro, Netherlands, New Zealand, Norway, Panama, Philippines, Portugal, Puerto Rico, Serbia, Singapore, Slovenia, Suriname, Sweden, Switzerland, Taiwan, Thailand, United Kingdom, United States.

Ch. 4 - The Marketing Environment

Burt’s bees has one hundred seventy products. These products are average 100%natural. Their products increase from the previous year. Burt’s bees has good marketing environment because they have a lot of products in some markets and drug stores, such as whole food, CVS. They sell products for natural marketing environment.

 

Burt’s bees has commitment to respond source and global supplier community. Burt’s bees has market in different areas. Burt’s bees creates a three years road map to guide of the brand. Burt’s bees is tracing, measuring and helping precedence raw material and plans to partnership a little impendent third parties. Burt’s bees verify to supply chains practices in pursuit of maximum transparency.

 

Burt’s bees met its zero waste to land fill goal in 2010. Their brand limits to waste to energy to less than 10% of total by product with the final ambition of zero. Burt’s bees committed to build green marketing environment.

Chapter 3 Ethics and Social Responsibility

Everything can be recycled in Burt’s bees’ products because it seeks for highest post- consumer recycled content. About 35% of the Burt’s bees’ brands primary packages are post- consumer recycled content. About 42% of primary packages are currently recyclable. Burt’s bees promise to reduce packaging materials about 10% and increase post-consumer recycled content and recyclable.

 

Burt’s bees help to create a world where people have the information and tools. Burt’s bees needs to make the highest ethical choices and make the best products for personal family and the environment. This commitment is not short order, but it is possible. Burt’s bees began a strong and on-going commitment to set the values and activities. Those are supported the well-being of people and Burt’s bees’ planet. Burt’s bees call it “The Great Good.”

 

Burt’s bees has real natural products. These products are good for your body and the environment. Thus, Burt’s bees has worked with other in the industry to create and adopt “The Natural Standard for Personal Care Products”. Burt’s bees ensures that products labeled “natural”.

 

 

 

Chapter 2: Strategic Plannning for Competitive Advantage

 

 

 

Burt’s bees plans development to cross the brand’s social and environmental beginning to remake itself. In 2020, Burt’s bees would get goals and items to enlarge engagement to healthy bees. Its brand against a scene of warning diminished in the bee population. Its brand could image future plans for community outreach. Charitable giving and responsible sourcing could support these important warned pollinators.

Burt’s bees can have many efforts to great investments in honey research. Burt’s bees has sustainable agriculture to bring together to improve in sourcing and traceability.

Burt’s bees increased the implements with new goals. Their products cross to supply chains and contract making, and water usage. Burt’s bees’ brand sets both short-term goals and longer-terms desires in all focus areas. Burt’s bees has more broad activities from source to management.

Burt’s bees has “Great Good Foundation “funding toward strategic programs. It has points of human and honey bees health in multiple its investment. Until 2020, the brands plan to register ten thousand pollinator forage sites through its outreach programs.

Ch. 1 – Overview of Marketing (Brief History and Mission Statement)

Burt’s bees is a personal care product secondary of Clorox company in the United State. It describes as an “Earth friendly, Natural Personal Care Company”. Burt’s bees is making products for personal care, health, beauty, and personal hygiene. In 2007, Burt’s bees made over one hundred ninety-seven products for face and body skin  

care, lip care, hair care, baby care, men’s beautifying, and outdoor medication. They distributed about thirty thousand retail outlets, including grocery stores and drug stores. The chains were crossed the United States, United Kingdom, Ireland, Canada, Hong Kong, and Taiwan from their headquarters in Durham, North Carolina.

 

Beginning 1980s in Maine, the business began with co-founder Roxanne Quimby started to make candles that are from Burt Shavitz’s leftover beeswax. They paid attention to bring successful quality and led to the bottling and selling of honey. They are a practice that slowly decreased as the company changed. Finally, other products are using honey and bees wax, including edible spreads and furniture polish. They were sold before moving into the personal care line.  

 

Burt’s bees makes their products with natural components. They are using minimal processing, such as distillation, condensation, extraction, steamed distillation, pressure cooking and hydrolysis to keep pureness. Every product has a “natural bar” which gives a percentage of natural components in this product. This product offers with detail components to describe.